Milky

Creative and photo direction for the future of lactase.

Creative Direction, Photography, Digital Graphics

Milky is lactose intolerance reinvented. Over three times stronger than Lactaid Original and featuring an ultra thin, credit-card design — Milky is changing the way consumers experience lactase.

We partnered with Milky on a series of branded and product-based images, focused on driving clear salience between the Milky card and various dairy products.

The experience of the work is both delicious and befitting of Milky's brand promise: to allow you to enjoy dairy anywhere you go.

Art Direction
Photography
Digital Graphics
Copywriting