ABOUT
Rituals are the things we do to make sense of our lives, experiences, and the world around us. We believe brands are like rituals—things we participate in that give definition to mystery. It’s a sense of something ancient. A feeling of something familiar. A pull of something inexplicable.
When brands become rituals, they are experienced beyond the scope of language. When we work together, we are in pursuit of this deep resonance between your brand and the people you serve.
How we think
1. Pick a ritual.
2. Commit to the practice.
3. Ask why, a lot.
4. Eat your brand.
5. Feed it to your friends.
Services
Research
Brand Strategy
Brand Architecture
Visual Identity
Verbal Identity
Digital Experience
Go-to-Market Strategy
Integrated Campaigns
Content Production
Packaging Design
Founders
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Bryan is an entrepreneur and co-founder of Alabaster Co, a book publishing company and creative brand. He grew the business from a Kickstarter idea to an Inc. 5000 fastest growing company—reaching multiple Amazon best seller lists. He is a Forbes 30 under 30 award recipient and has been featured in The Washington Post, Forbes, Vox, LA Times, The New Yorker, and more.
Bryan Ye-Chung
Partner, Creative Director
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Geoff is a writer, learning experience designer, and communications consultant. He served as the Founding Editor at Alabaster Co, developing the brand’s voice through original product copy and content. His writing has been featured as “Editor’s Pick” on Medium, and his original book, “All That is Made” has sold over 20,000 copies to date. He’s worked with Atlassian, McDonald’s franchise groups, and numerous early-stage startups.
Geoff Gentry
Partner, Branding Director